Social Media

Es gibt 42 Beiträge in Social Media.

Facebook and Twitter Users Spend More Online

Need a reason why you should invest in a brand presence on Facebook or Twitter? Have a look at this research recently published by Comscore. According to their findings, heavy users on Facebook and Twitter spend more money online than average users.
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Comscore defines heavy users as the top 20 per cent of visitors by time spent on the site, medium users as the next 30 per cent and light users as the lowest 50 per cent. The average e-commerce spending per visitor increases in correlation with the Facebook usage. Compare the numbers with the average Internet user who spent slightly less than 50 US-Dollars in the first quarter of 2010. Or, as eMarketer puts it:

Notably, Internet users who did not visit Facebook at all bought significantly less online than average, spending only $27 during the quarter. Not only are retailers on Facebook targeting above-average spenders, but the audience missing from the site is also worth much less in revenues.

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On Twitter, we see a different picture, with even higher average spendings, but without a linear correlation between Twitter usage and spendings. What Facebook and Twitter users have in common is that they spend more money online than non-users.
Please note that these figures apply to the US market. Don’t know if there are similar figures available for Germany or Europe.
Hat tips to eMarketer and s2planning.

Tinypay.me is an Online Shop in a Nutshell

Tired of Ebay? Looking for a simple and do-it-yourself, social-media-enabled e-commerce solution? Then you should check out Tinypay.me. With Tinypay.me, you can create quick listings for your product or service, put it online and just sell. Nothing more then name, price and description is needed, you can even do without a picture (of course you shouldn’t).
Other options include donating the resulting money to charity, and name a location for your product or service in case that’s relevant. Share your listing on Facebook, Twitter and Google Product Search or integrate a simple shop on your blog or website. That’s all. Payment service is provided by Paypal, without other options.

Tinypay.me is amazing because of its simplicity. The whole setup is so easy and straightforward that it can be done in just one minute or even less. The downside is of course that the service lacks many features you might want to use, for example ratings for products and sellers. But their roadmap look promising, with features like an API on the way.
As Tinypay.me launched last February, the service itself isn’t yet a marketplace like Ebay, Etsy or Amazon with a huge audience of potential buyers. But if you already have your own audience on Facebook, Twitter, your website or blog, Tinypay.me maybe just the tool you need to sell something to the people that follow you.
But, and that’s a huge „but“, as Tinypay.me takes a five per cent commission (and Paypal deducts another chunk of your money), you need to stomach that. In many cases Ebay or Amazon might still be the better choice, taking less money and bringing in huge amounts of potential buyers, even though the selling process is not as easy as with Tinypay.me.
Hat tips to Denkzelle and Mashable.

The Social Media Guru


Laurent hatte mich schon letzte Woche auf dieses köstliche kleine Kunstwerk aufmerksam gemacht. Aber irgendwie war es dann wieder untergegangen, bis es Jochen Mai gestern in der Karrierebibel brachte. Pflicht für alle Socialmediaberater und solche, die es werden wollen.

Please behave in the Social Web: Talk about your Consumer, not about yourself!

Anyone knows the situation? It is Saturday evening and you go to a friend’s party. In Germany where I live they have stand-up parties where one stands the whole night in conversation holding oneself on a glass of beer. And then you meet a person talking only about one thing, about oneself. Difficult to escape and bad vibrations come.
What if the person talking about himself is a brand and the listener a consumer. This is what happens too often in the web. Back from the M2C Social Media conference in Paris here is my major take out: „Dear Brand, talk about the consumer, not about yourself!“
The M2C conference had great brands presenting their track record in the social web: Lego, IBM, Dell, HP, BBC, Disney, General Mill, P&G and General Motors with an impressive case of listening to customers in the middle of the GM crisis in 2009. Best practices show that talking about what matters to consumers is key in brand development online.
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What a great job for our digital strategic planners at SinnerSchrader and for brand marketing: looking for consumer insights and develop ideas for platforms and social media campaigns. Developing online platforms where a consumer starts a conversation with a Brand is new for marketers. In fact this is our future.
The game has changed. Brand marketing online must change and behave. And the party will be a great success.
Laurent Burdin, Managing Director, SinnerSchrader

Google launches Buzz, Game Changer for the Social Web


There was a lot of buzz yesterday in my timeline. All of a sudden, Google revealed its brand-new social web product and called it Google Buzz. From what I can read on the web, it’s Gmail going social (maybe going even Facebook or Twitter, I don’t know) and mobile at the same time. Unfortunately, I still don’t have Buzz in my Gmail.
As Googler Jyri Engeström explains, Google Buzz has its roots in Jaiku, the Finish start-up that Jyri founded and sold to Google more than two years ago.

When the Jaiku team joined Google, we were tasked with doing „something cool with mobile and social“. The problem at the time was that there was no Google-wide social graph. There was no sharing model or friend groups. There was no working activity stream back-end. There were not even URLs for people. All this had to be built, and parts of the whole (such as Google Profiles and Latitude) were shipped incrementally along the way. The archstone that brings everything together is Buzz in Gmail.

To me (and Tim O’Reilly) Buzz even sounds like the dream of Gina Trapani: a merger of Gmail with Google Wave. The latter was hot when it launched last year, but, as TechCrunch puts it:

So far, the public has proven to be not ready for Wave yet.

So maybe Google Buzz is what we get for now while Google Wave might indeed be the future. By the way, the first glimpse of what was later revealed as Google Buzz was „buzz“ reserved as a system name which couldn’t be used as a label in Gmail. This story broke on one of Leo Laporte’s shows, I don’t remember if it was This Week in Google or This Week in Tech.
What’s missing in Buzz for now? While Twitter is integrated, Facebook isn’t. Facebook is the real competitor for Google Buzz. And Facebook is said to be working on a potential Gmail killer. It remains to be seen if Google gets Facebook somehow in the game or not.