Martin GassnerVirtual ShowroomingAfter 20+ years of stagnation in how we present products online, things are finally changing.10 min read·Aug 11, 2022----
Matthias "Mattes" SchraderAccenture Song — Why we skip our iconic agency brandsI’ve been repeatedly asked two questions over the last week. Why Accenture Song, and why are we doing this at all? The first question is…5 min read·May 2, 2022----
Martin GassnerMetaversum 2022. Today’s reality of virtual reality.Virtual worlds have been with us for a long time in the form of computer games or communities like Second Life. So has been hardware that…16 min read·Apr 5, 2022--1--1
Martin GassnerAn Intro to “Immersive Commerce”Digital Change has not changed much.7 min read·Jan 20, 2022----
Martin GassnerThe Experience Enabler ScorecardWhy your program may just not be up to creating products with outstanding user experience. 🤔12 min read·Jan 18, 2022----
Matthias "Mattes" SchraderCulture, Context, and Commerce — the Trinity for Brand Growth revisited through the Lens of Web3.0The past year was extraordinary in many ways. Personally, I have learned some new things, reframed already learned, and tried to unlearn…5 min read·Jan 3, 2022----
SwipeFrom Design Sprint to MVP: Lessons we learned from evolving the “Heartbeat” project.The story of how a cross-functional team at Swipe turned the “Heartbeat” product idea into MVP reality.8 min read·Dec 22, 2021----
Lorenz ViereckePrototype Reality / Reality PrototypeWhy Experience Design is once and foremost storytelling5 min read·Nov 16, 2021----
Sebastian SchmidtAus 0 mach 1Warum es sich lohnt, digitale Projekte weiterzuentwickeln statt aufzugeben3 min read·Oct 1, 2021----
Hanna RosinskiHow People find their Perfect CarUnderstanding the complete buying journey of (potential) Audi customers6 min read·Sep 17, 2021----